McDonald’s USA on Wednesday announced that its iconic burgers, including the Big Mac and the Quarter Pounder with Cheese, no longer have artificial preservatives, artificial flavors or added colors from artificial sources.
Only the pickle slices still contain an artificial preservative, the American fast-food giant said, noting that “customers are able to skip it if they prefer.”
The changes are going into effect in all 14,000 US restaurants, the company’s statement said.
It’s a big attempt for McDonald’s — oft-vilified as a champion of junk food — to attract or retain customers concerned about their diets.
“From switching to 100 percent fresh beef in our quarter-pound burgers, cooked right when ordered, to removing artificial preservatives in our Chicken McNuggets, and committing to cage-free eggs by 2025, we have made significant strides in evolving the quality of our food,” said Chris Kempczinski, the company’s USA president.